Website Development for XtraCoat

We created design and tested conversion rate

XtraCoat has been a leader in the paint protection film industry for 10 years, and we have been developing our thin-film expertise for 15 years. We have worked with many leading manufactures of film to develop what we consider the very best products on the market. Our films have been tested in extreme conditions, way beyond the usual abuse from road debris on our highways.



  • Development site for Xtra Coat
  • The output of search queries in the top 10 of Google
  • An increase in site traffic from search engines and contextual advertising
  • Increase services sales

The first milestone was the construction of the site structure, taking into account the semantic core and analysis of competitors’ sites. The terms of reference for filling into account all the necessary parameters of usability.

  • Attendance per month 32 008 peoples
  • Attendance growth is 2 145%
  • Number of requests is 1 668
  • Increase in the number of requests 1 651%
  • Search phrases in the top-10 is 91%
For the website has been developed convenient logical structure for a positive interaction with potential customers and to cover the greatest number of search phrases.
It was conducted A / B testing to select the optimal tariff plans and to find most conversional forms of  orders.
Due to the positive experience with search traffic, it was decided to launch an advertising campaign on Facebook