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Website Development for Tropical Esthetics

We created design and tested conversion rate

Welcome! My name is Flavia and I am a MA/Licensed Esthetician. I’ve been working with customer service +12years and now I decided to open my own company, named Tropical Esthetics, and my goal is make every single client special and personalize the treatment for best results on your skin.

My skincare philosophy is to allow our guests to achieve harmony and balance of mind and spirit in our ambiance

Website: http://tropicalesthetics.com/

Purposes

  • Development site for Esthetics
  • The output of search queries in the top 10 of Google
  • An increase in site traffic from search engines and contextual advertising
  • Increase services sales
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The first milestone was the construction of the site structure, taking into account the semantic core and analysis of competitors’ sites. The terms of reference for filling into account all the necessary parameters of usability.

  • Attendance per month 18 387 people
  • Attendance growth is 1 624%
  • Number of requests is 1 950
  • Increase in the number of requests 2 100%
  • Search phrases in the top-10 is 96%
For the website has been developed convenient logical structure for a positive interaction with potential customers and to cover the greatest number of search phrases.
It was conducted A / B testing to select the optimal tariff plans and to find most conversional forms of  orders.
Due to the positive experience with search traffic, it was decided to launch an advertising campaign on Facebook
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