Website Development for Ofavorito

We created design and tested conversion rate

Não há nada melhor que o favorito: seu amigo favorito, seu restaurante favorito, seu cantor favorito, seu programa favorito, seu filme favorito, seu amor favorito… E por que não seu website favorito?

É com essa intenção que OFAVORITO.COM divulga o que há de favorito pela comunidade Brasileira nos Estados Unidos; os acontecimentos favoritos, os eventos favoritos, as festas favoritas, sua foto favorita, seu vídeo favorito.

Website:http://www.ofavorito.com/

Purposes

  • Development site for Ofavorito
  • The output of search queries in the top 10 of Google
  • An increase in site traffic from search engines and contextual advertising
  • Increase services sales
ofavorito_resize

The first milestone was the construction of the site structure, taking into account the semantic core and analysis of competitors’ sites. The terms of reference for filling into account all the necessary parameters of usability.

  • Attendance per month 16 341 people
  • Attendance growth is 1 624%
  • Number of requests is 1 950
  • Increase in the number of requests 2 100%
  • Search phrases in the top-10 is 88%
For the website has been developed convenient logical structure for a positive interaction with potential customers and to cover the greatest number of search phrases.
It was conducted A / B testing to select the optimal tariff plans and to find most conversional forms of  orders.
Due to the positive experience with search traffic, it was decided to launch an advertising campaign on Facebook