Website Development for Minas Masonry

We created design and tested conversion rate
Minas Masonry, is a family owned full service masonry and landscape company that offers a variety of services for any sized project.
WE ARE A FAMILY OWNED AND OPERATED LANDSCAPE COMPANY, serving homeowners and commercial businesses in the greater Boston area since 1999. Our clients love our quality and service and return year after year. We offer a complete range of services from landscape design, to construction and implementation along with superb service and quality craftsmanship.

Website:http://www.minasmasonry.com/

Purposes

  • Development site for Minas Masonry

     

  • The output of search queries in the top 10 of Google
  • An increase in site traffic from search engines and contextual advertising
  • Increase services sales
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The first milestone was the construction of the site structure, taking into account the semantic core and analysis of competitors’ sites. The terms of reference for filling into account all the necessary parameters of usability.

  • Attendance per month 16 341 people
  • Attendance growth is 1 624%
  • Number of requests is 1 950
  • Increase in the number of requests 2 100%
  • Search phrases in the top-10 is 88%
For the website has been developed convenient logical structure for a positive interaction with potential customers and to cover the greatest number of search phrases.
It was conducted A / B testing to select the optimal tariff plans and to find most conversional forms of  orders.
Due to the positive experience with search traffic, it was decided to launch an advertising campaign on Facebook