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Website Development for Masterpiece Painter

We created design and tested conversion rate

Our Mission is to develop a trustworthy relationship with our customers by providing excellent painting services. Let us help you make your wishes come true by turning your property into a Masterpiece! For over 10 years Masterpiece Painter, has been serving communities all around the New England region. Rodrigo started the company with a brush and bucket, throughout the years his painting expertise, commitment and hands-on customer service has been valued. Our team is composed of experienced professionals offering a full service residential and commercial painting needs. Services we specialize in are Exterior, Interior and Cabinet Refining, our staff is dedicated to service to full satisfaction to our customers. Most important we are the painting experts you can trust.

Website: https://porch.com/framingham-ma/painters/masterpiece-painter-149445552/pp

Purposes

  • Development site for Masterpiece Painter

  • The output of search queries in the top 10 of Google
  • An increase in site traffic from search engines and contextual advertising
  • Increase services sales
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The first milestone was the construction of the site structure, taking into account the semantic core and analysis of competitors’ sites. The terms of reference for filling into account all the necessary parameters of usability.

  • Attendance per month 16 341 people
  • Attendance growth is 1 624%
  • Number of requests is 1 950
  • Increase in the number of requests 2 100%
  • Search phrases in the top-10 is 88%
For the website has been developed convenient logical structure for a positive interaction with potential customers and to cover the greatest number of search phrases.
It was conducted A / B testing to select the optimal tariff plans and to find most conversional forms of  orders.
Due to the positive experience with search traffic, it was decided to launch an advertising campaign on Facebook
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