Website Development for iTop Builder

We created design and tested conversion rate

We are a full service construction management and general contractor firm based in Waterbury, Connecticut. Our company provides a comprehensive suite of services in pre-construction, construction, and property management. Every job is different but every job requires the same approach.

Website: http://www.itopbuilder.com

Purposes

  • Development site for Construction
  • The output of search queries in the top 10 of Google
  • An increase in site traffic from search engines and contextual advertising
  • Increase services sales
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The first milestone was the construction of the site structure, taking into account the semantic core and analysis of competitors’ sites. The terms of reference for filling into account all the necessary parameters of usability.

  • Attendance per month 18 387 people
  • Attendance growth is 1 624%
  • Number of requests is 1 950
  • Increase in the number of requests 2 100%
  • Search phrases in the top-10 is 96%
For the website has been developed convenient logical structure for a positive interaction with potential customers and to cover the greatest number of search phrases.
It was conducted A / B testing to select the optimal tariff plans and to find most conversional forms of  orders.
Due to the positive experience with search traffic, it was decided to launch an advertising campaign on Facebook