Website Development for Intensity Spray Foam

We created design and tested conversion rate

Intensity Spray Foam

At Intensity Spray Foam Insulation we realize you are unique with many choices to choose from to make your home energy efficient and comfortable. Our professional staff is here to help choose so you can relax, and let our energy savings products brighten your day! Building an AirTight Home is a professional approach to identify building envelope performance improvements that add value through reduced life cycle costs and improved sustainability.

Insulation should add value to energy savings, sustainability, air quality, safety, durability and comfort. Creating an “airtight” building through the installation of spray foam insulation, caulking and weather stripping is the fastest way to reduce energy consumption, improve indoor air quality and maintain a comfortable indoor environment.

The economic value of spray foam insulation lasts over the lifetime of a building to maintain the environmental needs of future generations.

Website: http://www.intensitysprayfoam.com

Purposes

  • Development site for Intensity Spray Foam Version 2
  • The output of search queries in the top 10 of Google
  • An increase in site traffic from search engines and contextual advertising
  • Increase services sales
mob-intens

The first milestone was the construction of the site structure, taking into account the semantic core and analysis of competitors’ sites. The terms of reference for filling into account all the necessary parameters of usability.

  • Attendance per month 18 387 people
  • Attendance growth is 1 624%
  • Number of requests is 1 950
  • Increase in the number of requests 2 100%
  • Search phrases in the top-10 is 96%
For the website has been developed convenient logical structure for a positive interaction with potential customers and to cover the greatest number of search phrases.
It was conducted A / B testing to select the optimal tariff plans and to find most conversional forms of  orders.
Due to the positive experience with search traffic, it was decided to launch an advertising campaign on Facebook