Website Development for Everett Motor Group

We created design and tested conversion rate

EMG has eight dealerships spread across Cambridgeshire, Norfolk, Suffolk and Lincolnshire.

We are pleased to be a new car franchise outlet for Kia, Mazda and Subaru, as well as being registered Ford, Hyundai and Fiat service authorised repairers. We also have over a thousand used cars available to suit everyones needs. With a diverse selection of models from sports and performance to family and eco friendly. We have competitive finance rates available, just ask for details.



  • Development site for Everett Motor Group


  • The output of search queries in the top 10 of Google
  • An increase in site traffic from search engines and contextual advertising
  • Increase services sales

The first milestone was the construction of the site structure, taking into account the semantic core and analysis of competitors’ sites. The terms of reference for filling into account all the necessary parameters of usability.

  • Attendance per month 16 341 people
  • Attendance growth is 1 624%
  • Number of requests is 1 950
  • Increase in the number of requests 2 100%
  • Search phrases in the top-10 is 88%
For the website has been developed convenient logical structure for a positive interaction with potential customers and to cover the greatest number of search phrases.
It was conducted A / B testing to select the optimal tariff plans and to find most conversional forms of  orders.
Due to the positive experience with search traffic, it was decided to launch an advertising campaign on Facebook