Website Development for Ed Storck Cleaning

We created design and tested conversion rate

Ed Storck Cleaning

Ed Storck Cleaning has been serving the Boston area for 24 years, we are trained professionals. We work with every customer individually to design a cleaning regiment to complement their home, schedule, and lifestyle.

Many cleaning companies serve the needs of the residents and businesses in the greater Boston area, but at Ed Storck Cleaning Services, we stand far above the rest of the pack.

We are the first and the last stop for all your house cleaning services in Waltham, MA and surrounding areas. Whether you are in need of a deep house cleaning, one-time cleaning, turn over, or regular weekly or monthly cleaning, we have all your needs covered.



  • Development site for Ed Storck Cleaning
  • The output of search queries in the top 10 of Google
  • An increase in site traffic from search engines and contextual advertising
  • Increase services sales

The first milestone was the construction of the site structure, taking into account the semantic core and analysis of competitors’ sites. The terms of reference for filling into account all the necessary parameters of usability.

  • Attendance per month 18 387 people
  • Attendance growth is 1 624%
  • Number of requests is 1 950
  • Increase in the number of requests 2 100%
  • Search phrases in the top-10 is 96%
For the website has been developed convenient logical structure for a positive interaction with potential customers and to cover the greatest number of search phrases.
It was conducted A / B testing to select the optimal tariff plans and to find most conversional forms of  orders.
Due to the positive experience with search traffic, it was decided to launch an advertising campaign on Facebook