Website Development for Doug Guitar Studio

We created design and tested conversion rate

Guitarist Douglas A. Siqueira J.r. was born in March 2 1971 in Brazil, began to play guitar at age 14 influenced by rock music, first at a nylon string classical than moved to electric. At age 19 he was already playing professionally in local rock bands. Years later he attended a two year program at “Conservatorio Musical de Tatui” in SP Brazil, during this period he worked as a free lance musician in Sao Paulo region. In 1999 while attending “Conservatorio Souza Lima” in Sao Paulo he got a partial scholarship to attend Berklee College of Music.



  • Development site for Doug Guitar Studio
  • The output of search queries in the top 10 of Google
  • An increase in site traffic from search engines and contextual advertising
  • Increase services sales

The first milestone was the construction of the site structure, taking into account the semantic core and analysis of competitors’ sites. The terms of reference for filling into account all the necessary parameters of usability.

  • Attendance per month 16 341 people
  • Attendance growth is 1 624%
  • Number of requests is 1 950
  • Increase in the number of requests 2 100%
  • Search phrases in the top-10 is 88%
For the website has been developed convenient logical structure for a positive interaction with potential customers and to cover the greatest number of search phrases.
It was conducted A / B testing to select the optimal tariff plans and to find most conversional forms of  orders.
Due to the positive experience with search traffic, it was decided to launch an advertising campaign on Facebook