Website Development for Bright Choice Spray Foam

We created design and tested conversion rate

At BrightChoice Insulation our goal is to provide the highest quality insulation services the area has to offer. With every customer, we aim to turn their home or building into a more comfortable and energy efficient place to live and work. We have tailored a specification and cost analysis program to provide the best possible return on your investment for all your insulation needs. We are committed to providing our customers with the most cost effective and energy saving foam insulation systems available.

Our mission at BrightChoice Spray Foam Services is to design and install energy efficient products that WILL save you money.



  • Development site for construction services
  • The output of search queries in the top 10 of Google
  • An increase in site traffic from search engines and contextual advertising
  • Increase services sales

The first milestone was the construction of the site structure, taking into account the semantic core and analysis of competitors’ sites. The terms of reference for filling into account all the necessary parameters of usability.

  • Attendance per month 55 128 people
  • Attendance growth is 1 624%
  • Number of requests is 1 950
  • Increase in the number of requests 2 100%
  • Search phrases in the top-10 is 97%
For the website has been developed convenient logical structure for a positive interaction with potential customers and to cover the greatest number of search phrases.
It was conducted A / B testing to select the optimal tariff plans and to find most conversional forms of  orders.
Due to the positive experience with search traffic, it was decided to launch an advertising campaign on Facebook