Website Development for Brigadeiro Sensation

We created design and tested conversion rate

It all started after we made a big order of brigadeiros for a friend’s party. After this event, me and my other two sisters decided to open the Brigadeiro Sensation as a real business. Gourmet brigadeiros have only the highest quality ingredients and are a 100% artisanal. It’s a perfect combination of love for food and my cultural background. You will be just as in love as I have been since I was a kid. Enjoy every bite!

Website: http://www.brigadeirosensation.com/websweet/

Purposes

  • Development site for Brigadeiro Sensation

  • The output of search queries in the top 10 of Google
  • An increase in site traffic from search engines and contextual advertising
  • Increase services sales
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The first milestone was the construction of the site structure, taking into account the semantic core and analysis of competitors’ sites. The terms of reference for filling into account all the necessary parameters of usability.

  • Attendance per month 16 341 people
  • Attendance growth is 1 624%
  • Number of requests is 1 950
  • Increase in the number of requests 2 100%
  • Search phrases in the top-10 is 88%
For the website has been developed convenient logical structure for a positive interaction with potential customers and to cover the greatest number of search phrases.
It was conducted A / B testing to select the optimal tariff plans and to find most conversional forms of  orders.
Due to the positive experience with search traffic, it was decided to launch an advertising campaign on Facebook