Website Development for Brazilian United FC

We created design and tested conversion rate

Brazilian United FC was founded in April 2010. B.U.F.C is the first Brazilian soccer club in the Greater Boston area. B.U.F.C specializes in both outdoor and indoor soccer. “FUTSAL” is a fast based indoor soccer.

Brazilian United FC will have qualified coaches who will monitor the individual development of each student.

All coaches must and will have their criminal antecedents checked by CORI (Criminal Offender Record Information), as a requirement of Soccer Federation of Massachusetts.



  • Development site for Brazilian United FC
  • The output of search queries in the top 10 of Google
  • An increase in site traffic from search engines and contextual advertising
  • Increase services sales

The first milestone was the construction of the site structure, taking into account the semantic core and analysis of competitors’ sites. The terms of reference for filling into account all the necessary parameters of usability.

  • Attendance per month 16 341 people
  • Attendance growth is 1 624%
  • Number of requests is 1 950
  • Increase in the number of requests 2 100%
  • Search phrases in the top-10 is 88%
For the website has been developed convenient logical structure for a positive interaction with potential customers and to cover the greatest number of search phrases.
It was conducted A / B testing to select the optimal tariff plans and to find most conversional forms of  orders.
Due to the positive experience with search traffic, it was decided to launch an advertising campaign on Facebook