Website Development for Brappas

We created design and tested conversion rate

“Todo Associado tem preferência para Ministrar, caso seja capacitado, cursos e workshops junto à BRAPPAS. Recebendo ainda, além de sua remuneração, reconhecimento, apoio de Publicidade e Certificados por sua participação no Programa de Ensino e Profissionalização da BRAPPAS e todo aquele que participar do seu Curso terá o mesmo Certificado da BRAPPAS e CTIB assinado por você e os departamentos devidos, consulte nosso programa de participação pelo info@brappas.com“.

Website: http://www.brappas.com

Purposes

  • Development site for cleaning services
  • The output of search queries in the top 10 of Google
  • An increase in site traffic from search engines and contextual advertising
  • Increase services sales
brappas_resize

The first milestone was the construction of the site structure, taking into account the semantic core and analysis of competitors’ sites. The terms of reference for filling into account all the necessary parameters of usability.

  • Attendance per month 11 128 people
  • Attendance growth is 1 254%
  • Number of requests is 1 950
  • Increase in the number of requests 2 100%
  • Search phrases in the top-10 is 99%
For the website has been developed convenient logical structure for a positive interaction with potential customers and to cover the greatest number of search phrases.
It was conducted A / B testing to select the optimal tariff plans and to find most conversional forms of  orders.
Due to the positive experience with search traffic, it was decided to launch an advertising campaign on Facebook