Website Development for Boston Town Car

We created design and tested conversion rate

For over 20 years, the premier transportation company in the greater New England area has been Boston Town Car (BTC). By specializing in reliable and efficient airport transportation, BTC is able to offer amazing rates, like downtown to Logan for only $45. At BTC, we constantly monitor road conditions, construction delays and weather patterns, so you get where you need to go safely and quickly. For over two decades, the people of Boston and the surrounding areas have used BTC for a high-class and hassle-free trip.



  • Development site for automobile services
  • The output of search queries in the top 10 of Google
  • An increase in site traffic from search engines and contextual advertising
  • Increase services sales

The first milestone was the construction of the site structure, taking into account the semantic core and analysis of competitors’ sites. The terms of reference for filling into account all the necessary parameters of usability.

  • Attendance per month 32 341 people
  • Attendance growth is 1 624%
  • Number of requests is 1 950
  • Increase in the number of requests 2 100%
  • Search phrases in the top-10 is 88%
For the website has been developed convenient logical structure for a positive interaction with potential customers and to cover the greatest number of search phrases.
It was conducted A / B testing to select the optimal tariff plans and to find most conversional forms of  orders.
Due to the positive experience with search traffic, it was decided to launch an advertising campaign on Facebook